News Update (4/26/16): Biogen has announced that it will be taking down their Tecfidera Commercial. For full story, click here.
(Originally Posted 3/13/16) You’re sitting there, the kids are in bed, and the housework is finally done. You’re relaxing on your sofa enjoying a late night snack, while watching an episode of your favorite TV show. You are just about to find out whodunnit; your adrenaline is pumping and your eyes are glued to the screen. Then it happens.
A station break.
This one in particular happens to be about a medication that is offered to people living with Multiple Sclerosis. The commercial says the medication is made to cut relapses in half, while it shows a video of a woman that apparently has Multiple Sclerosis; smiling, hiking, swimming and even enjoying an evening at an amusement park. It all looks so wonderful, carefree, and happy! How fabulous it all seems to be.
Excuse me for saying so, but what a load of manure!
I’m not saying that the medication is bad. I’m not saying anything bad about any of the medications that have been made to treat the symptoms caused by Multiple Sclerosis. At least they are trying to find a cure.
My issue is that the person in the video is portrayed as a happy-go-lucky woman that is living with MS, and able to perform normal activities just like healthy people are easily able to do.
It’s nowhere near the truth for most people with MS in the real world! I think it’s disrespectful to people that live with Multiple Sclerosis, because it misleads the public into believing that something like this can magically happen for everyone living with the disease.
We wish that was truly the case!
While some people are able to have some benefits by taking some of these medications (MS medications in general, not one specific brand), not everyone responds to them as well as these ads claim. In fact, a lot of people don’t have many benefits from them at all, if any.
If you are someone that doesn’t live with MS (or any other type of chronic illness or disease), after seeing a commercial like this you would think that it was great that there’s a medication for people living with the condition, right? Have you ever actually listened to the commercial though? If not, you should. The next time you see that commercial (or any commercial advertising medications), listen to it very carefully (Or you can just watch the YouTube video I found for one of the commercial’s posted above).
The truth is, if pharmaceutical companies were to take a video of actual people living with Multiple Sclerosis (Lupus, Fibromyalgia and so many more disabling illnesses), you would see many of us using mobility and other assistive devices. You would see people that are fighting every day just to try to have a semblance of a normal life. You would see us saving our energy just so we could go someplace, like an amusement park… or maybe just the supermarket.
All of this while we are dutifully taking our medications.
But that wouldn’t make for a very good commercial, now would it?